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It's Important To Know That 'Marketing Is A Process'

Always remember that a successful photography marketing campaign is never ending. It has a beginning and middle - but, never an end. You tweak it, perfect it, modify it, slow it down and even speed it up. But you never stop it completely.

Of all the steps in succeeding with a successful campaign, keeping it going takes the most time. Developing the successful campaign and launching it can be done in a specific span of time. You spend the life of your photography business maintaining, monitoring and improving your campaign.

Successful photographers thrive and prosper because they understand the deeper meanings of the phrases "customer base" and "long term commitment." This enables them to reinvent their marketing -- just as long as they are firm in their commitment to their existing customers and prospects.

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'Key' Factors That Photographers Forget When Starting A Photography Business

In my opinion, too many photographers start a photography business and don’t consider a few factors that cost them a great deal of money. “Workflow” is one factor that I didn’t factor in when deciding to take on photography jobs. “Workflow” is the process after the photo is taken. Different photography niches have different workflow processes.

Another factor is photo packaging. Too many photographers deliver their photos in envelopes or untidy packaging. Not enough of us recognize the ‘value’ of our packaging. Good packaging doesn’t cost that much more than the envelopes or other untidy ‘packaging’ that we use.

Profitable photo products can be very instrumental when starting a photography business. Posters, calendars, greeting cards, mugs, photo books, etc. All make great products and ‘value-added- benefits to your photography business.

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Submitting Your Photography Website To Directories Builds Links

You may or may not know that Website Directory Submission is quickly becoming a very popular and easy way to get quality, one way links to your photography website.These kind of links are exactly what the search engines are looking for. The photography websites with more quality, one way links are typically the sites that rank the highest, period.

With that said, there are several websites directory submission programs on the market. The best and easiest to use is a new program created by Brad Callen, called Directory Submitter.

The software currently contains around 1700 website directories, all free. It is the most straightforward program that we've come across, in that all you need to do is:

1. Input your website details (i.e. title, description, URL, etc.) into the software

2. Click on the directory you want to submit to

And then the program will automatically fill in your website details. Then, you simply click the submit button and your website is instantly submitted to the directory. Then, you can move to the next directory, go through the list, and by the time you're finished you'll have roughly 1500 one way links pointing to your website.

I can't think of an easier way to get links. Of course, if you're going to get links this quickly, it's important to vary your website title (anchor text) every 20-30 links or so, to make things look more natural to the search engines.

You can do this very easily via Directory Submitter when you create your project in the beginning. The software is constantly being updated and their is an incredible community of users established that all work together to make the software better and better, so you know you're getting great value for the money.

To check out the software, go here:

FREE Directory Submitter

Cute Photos Don't Sell Themselves

Sometimes cuteness sells. But rarely do cute photos sell just because they’re cute. Of course, parents and family members find cute valuable. But that ‘value’ usually goes no further than the family. Often, telling the ‘story’ of the photo helps in the ‘value’ of the ‘cute’ photo to viewers not in the family. In this case, the little girl is dressed in a princess costume and she’s very shy – at least she’s suspicious of the photographer.

I'm a photographer that believes that "photography is made to be seen!" So, "Show Your Work"

Photography Marketing Is Needed Because Photos Don't Sell Themselves - Nothing Does!

Most photographers ‘know’ that great photography doesn’t sell itself, but many photographers act as if photos do sell themselves – they refuse to market! Often, these same photographers continue to wonder how photographers that take photos that are inferior to their photographs (in their opinion), are so popular and successful as photographers.

In many cases, the popular/successful photographer has a great photo. But in every case, the photographer puts as much commitment to marketing themselves as they do in taking great photos. Photographers that know this and act on it are the successful and popular photographers. Period.

Photography marketing isn’t difficult or expensive. Its just misunderstood and underappreciated. McDonald’s hamburgers clearly understand marketing. They are the #1 selling hamburger in the world! But, I think that it is safe to say that their hamburger would not make anyone’s “best 25 hamburgers” list! They don’t make the best hamburger (or anything close), yet they sell more hamburgers than anyone else in the world! This happens even though others sell cheaper, better tasting and higher quality hamburgers.

McDonald’s is one of the best marketers the world of business has ever seen. Nike, Starbuck’s, Coca-Cola, Toyota, Cadillac, Visa, and other very familiar name brands do their fair share of marketing – because marketing works!

Photographers should pay attention. Photography marketing is not difficult, expensive, mysterious or a waste of time. Good marketing requires work on a consistent basis. One of the mistakes made is that marketing is viewed as advertising. But, marketing and advertising aren’t the same. Advertising is a part of marketing.

Help is available. Photography marketing for photographers.

If you have any intention to start a photography business, you must include a serious photography marketing plan or your photography business is doomed for failure. Period!