Photography Marketing Is Needed Because Photos Don't Sell Themselves - Nothing Does!

Most photographers ‘know’ that great photography doesn’t sell itself, but many photographers act as if photos do sell themselves – they refuse to market! Often, these same photographers continue to wonder how photographers that take photos that are inferior to their photographs (in their opinion), are so popular and successful as photographers.

In many cases, the popular/successful photographer has a great photo. But in every case, the photographer puts as much commitment to marketing themselves as they do in taking great photos. Photographers that know this and act on it are the successful and popular photographers. Period.

Photography marketing isn’t difficult or expensive. Its just misunderstood and underappreciated. McDonald’s hamburgers clearly understand marketing. They are the #1 selling hamburger in the world! But, I think that it is safe to say that their hamburger would not make anyone’s “best 25 hamburgers” list! They don’t make the best hamburger (or anything close), yet they sell more hamburgers than anyone else in the world! This happens even though others sell cheaper, better tasting and higher quality hamburgers.

McDonald’s is one of the best marketers the world of business has ever seen. Nike, Starbuck’s, Coca-Cola, Toyota, Cadillac, Visa, and other very familiar name brands do their fair share of marketing – because marketing works!

Photographers should pay attention. Photography marketing is not difficult, expensive, mysterious or a waste of time. Good marketing requires work on a consistent basis. One of the mistakes made is that marketing is viewed as advertising. But, marketing and advertising aren’t the same. Advertising is a part of marketing.

Help is available. Photography marketing for photographers.

If you have any intention to start a photography business, you must include a serious photography marketing plan or your photography business is doomed for failure. Period!